Rasch GmbH

Challenge

Rasch is one of Germany's leading wallpaper manufacturers with a broad product range and demanding B2B and B2C customers. The challenge was to translate the complexity of the product range — thousands of patterns, collections, and variants — into an intuitive, high-performance e-commerce platform.

Implementation

Hob by Horse developed a comprehensive Shopware 6 store for Rasch that meets both the company's high requirements and the expectations of its target groups. During the conception phase, the specific challenges of the wallpaper range — patterns, variants, collections — were carefully analysed and translated into a clear information architecture.

The technical implementation included a bespoke product presentation with high-resolution pattern previews and powerful filter and search functions. Seamless interfaces to inventory management and logistics ensure efficient operation.

Services

Conception | Shopware 6 | System Integration | Product Configurator | Support