Iris von Arnim

Challenge

Iris von Arnim stands for Hanseatic elegance and the finest craftsmanship in luxury fashion. The existing online store needed not only a technical modernisation but a complete rethink — a shop that makes the brand's unique quality and style tangible in the digital world while delivering an excellent shopping experience.

Implementation

Hob by Horse took over the existing Shopware 6 store of Iris von Arnim and rebuilt it from the ground up — with the goal of making the brand's values tangible at every digital touchpoint.

The new frontend was designed with exceptional care: generous white space, high-quality product photography, and intuitive navigation create a shopping experience that lives up to the brand's premium standards. Various integrations were also implemented to ensure smooth operation of the online store.

Services

Commerce | Shopware 6 | Rebuild & Optimisation | API Integration | Support