Babor

Challenge

Babor is one of Germany's most renowned luxury cosmetics brands. The challenge was to translate the brand's high quality standards and exclusivity into a digital experience — a platform that meets premium demands while providing an intuitive and elegant user journey.

Implementation

Hob by Horse took on the conception and user interface design for Babor's digital brand presence. During the conception phase, target audiences, purchase motivations, and the specific requirements of the luxury segment were thoroughly analysed. The resulting strategy formed the foundation for a design that brings Babor's brand identity to life in the digital space.

The UI design relies on a clear, reduced aesthetic that puts the products centre stage, with high-quality imagery and sensitive typography reinforcing the brand's premium positioning. Every detail — from navigation to product presentation — was carefully crafted to meet the highest quality standards.

Services

Conception | UI Design | UX Strategy | Digital Branding