BVB

Challenge

Borussia Dortmund stands for passion, tradition, and one of the most loyal fan communities in the world. The challenge was to create a digital platform that does justice to these unique brand values — performant, modern, and with a shopping experience that excites the fans.

Implementation

Hob by Horse developed a completely newly conceived digital platform for BVB that both reflects the club's brand values and meets the highest technical standards. The conception took into account both the emotional dimension — the spirit of BVB — and functional requirements such as high load peaks on matchdays or new merchandise drops.

The UI design was developed in close coordination with the club and relies on the characteristic yellow and black colours combined with modern, clean design elements. The technical implementation was carried out with Shopware 6 and enhanced with individual programming for specific fan features.

Services

Conception | Programming | UI Design | Shopware 6 | Support