Bruno Banani

Challenge

Bruno Banani is one of Germany's best-known fashion brands, with a clear brand profile and a loyal following. The challenge was to develop a comprehensive digital strategy that accompanies the brand through the next phase of its digital growth and opens up new target groups without diluting the existing brand core.

Implementation

Hob by Horse developed a holistic digital strategy for Bruno Banani that takes into account all relevant touchpoints along the customer journey. In intensive workshops, strategic goals, target groups, and differentiating features were defined together with the client team.

Based on this strategy, a concrete roadmap for digital transformation was developed — from e-commerce architecture and content strategy through to performance marketing approaches. The conception work formed the foundation for all subsequent measures and ensures that all initiatives contribute coherently to the overarching goals.

Services

Conception | Strategy | Workshops | Digital Consulting | Roadmap Development