Alpha Industries

Challenge

The goal was to develop a completely new Shopware 6 shop that not only meets the requirements of a highly individualised frontend but also integrates seamlessly via numerous interfaces with other systems such as SAP, FactFinder, Kronos, and Indigo (ERP). Additionally, a connection to the physical store (POS) was to be created to provide a holistic solution for online and offline retail.

Implementation

The newly developed Shopware 6 shop was realised with a bespoke frontend that precisely matches the client's vision. The designs of a renowned design agency were translated into the digital world, revised from a UI and UX perspective, and then technically implemented. Particular focus was placed on usability and design to meet the highest aesthetic and functional demands.

A highlight is the integrated editorial area, which allows editorial content to be managed and gives the shop a distinctive character, enriching it not only through products but also through content that strengthens the brand core.

The integration of numerous interfaces ensures smooth data exchange between the shop and connected systems. Product data is imported from SAP, intelligent search and filter functions are supported by FactFinder, and ERP processes are managed efficiently via Indigo. A connection to the retail analytics tool Kronos was also established to transmit store sales and enrich data.

Another highlight is the seamless connection to the point of sale (POS), which allows brick-and-mortar and digital retail to be optimally linked. Inventory, sales, and customer information can be synchronised in real time.

Services

Conception | Workshops | Programming | System Integration | Support