Web / APIs

Automated Landing Page Creation – Business Card with Invitation for Online Shops

On a landing page, your target groups find information about the online shop in a concise format. Accordingly, it must be placed in a punchy and informative way. The goal is to click through in order to then browse the online shop for the desired products or services.

Automated Landing Page Creation by Hob by Horse

Through automated landing page creation, your business model receives concrete registrations from visitors who are subsequently processed into customer files by the shop system upon a successful visit. Through individual developments with Shopware 6, the most targeted information possible with a strict focus on the search term entered by visitors appears on a small invitation page (the landing page). The most important functional part of the landing page is the call to action. At the same time, for analysis purposes for the success of your online shop, it is an always current indicator of your competitive positioning.

Page Design According to the Call-to Goal of Automated Landing Page Creation

Automated landing page creation does not necessarily have to lead to a sale. The following variants of a landing page, which Hob by Horse develops individually for your business model, are also possible:

Automated Landing Page Creation for Generating Industry-Relevant Leads

All major global players in e-commerce operate multiple landing pages that, like your online shop, use automated landing page creation for lead generation. Fashion, lifestyle, hospitality and gastronomy, tourism, IT, automotive and suppliers — virtually every competitor in trade increases visitor interest by statistically more than half of normal clicks.

Target Group Relevance of Automated Landing Page Creation by Hob by Horse

Automated landing page creation must deliver prominently placed brief information to the B2C target group as precisely as possible for the search query. Technical details lead to an immediate loss of interest; a great presentation with little text and not exaggerated but meaningful images or slideshows leads to following the call to action. B2B specialist audiences expect somewhat more technical information about the product being searched for, but also do not want to be overwhelmed with it on the landing page. Not yet familiar with automated landing page creation or would you like to optimise the existing one? Arrange a consultation appointment at Hob by Horse by phone or state your concern in an email!