User Stories – Tools for Website Development by Hob by Horse
User stories answer the core questions of who, what and why. Who are the visitors to your online shop. What describes the products, services and information sought. Behind the why lies the motivation for the respective search. From this we develop roles for wishes regarding functionality, aligned with the goal of every internet search.
Example Elements of a User Story
As a development team, we know various variants for a user story according to principles such as INVEST or DEEP as well as dependencies to other user stories. Creating them as an ongoing service is necessary, as markets, industries and user expectations are in constant change in digital commerce.
User Stories – as Diverse as Industry Users
Companies in research and development create completely different user stories than retailers in fashion or lifestyle. Machine manufacturers expect different application criteria than the end customers of their technologies. The tourism, hospitality and gastronomy industries, food producers, traders and processors, or service providers from fitness, insurance and real estate are also in constant trend change.
User Stories Developed by Hob by Horse for a Precisely Defined Target Group
Above all, splitting user stories makes it possible to target different audience groups. B2B traders tell of their shopping experience, B2C consumers of fashion items, readers of magazines or enthusiastic cinema-goers. D2C manufacturers often experience competition from online shops of intermediaries. For the A2A and A2C target group of authorities and institutions, price aspects and glittering advertising campaigns play at most a secondary role. Contact Hob by Horse by telephone or email for unique, precise user stories of high relevance for the target groups of all industries!