Strategy

Usability Consulting for Continuous Improvements to Your Online Shop

We offer usability consulting as an advisory service for existing online shops or new developments. It concerns various assessments of current user-friendliness and improvement potential for individual adjustments or complete overhauls. Even a currently little-noticed online shop can achieve better market positioning and more customer approval in e-commerce.

Usability Consulting by Hob by Horse

Usability describes, broadly translated, the user-friendliness of your online shop. More precisely, it is not merely the way of use itself, but also the offering of numerous operating options from which your target group can select the relevant ones. A pleasant shopping experience for customers is one they want to repeat. For this, we optimise usability already during the development of a website with the features of Shopware 6 and our additional software.

Industry Sensitisation with Our Usability Consulting

Within an industry, it is not promising to address all B2B trading partners equally and invite them to purchase in your online shop with the same functionality. Our usability consulting sensitises you to the expectations of specialist customers from manufacturing, processing and research sectors. B2C also plays an important role in simplicity and easy understanding.

Usability Consulting by Hob by Horse for Better Target Group Understanding in E-Commerce

You clearly know whether you want to sell your fashion items, lifestyle products or tourist services to end consumers or specialist audiences. However, you need to know exactly their trend interest, expectations and user behaviour according to changing market conditions. Usability consulting improves your strategic alignment for target groups in the automotive industry, shipbuilding, furniture manufacturing, food industry or education and healthcare sectors. Would you like to book usability consulting as an impulse workshop? Present your online shop to Hob by Horse and discuss your current consulting needs by telephone or email!