Target Audience Analysis by Hob by Horse with High-Performance Technology Concepts
Before the target audience analysis, we create a definition protocol from existing shop data. Age, hobbies and profession play a role here, for example. Once these are summarised into a value concept for the customer groups, we analyse possible purchasing motives, influencers, preferences, brand preferences and, for regular customers, the purchase frequency. The actual methodology only begins at the end of this analysis. Content created now is characterised by high conversion strength and relevance for this target group.
Interesting Industries for Target Audience Analysis
To understand the purchasing behaviour of different customer groups, target audience analysis determines not only personal purchasing behaviour, but also industry-specific search and selection habits of wholesalers and retailers in manufacturing and processing industries, import and export, the fashion industry or automotive industry. Adjustment is needed in the A2A or A2C area, where authorities trade services and products with each other or make them available to private visitors. Particularly versatile and changeable are the purchasing habits in the fashion industry with its constantly changing trends and the large lifestyle sector.
Benefits of Target Audience Analysis by Hob by Horse
B2B target audience analysis meets a specialist trade audience. These visitors appreciate online shops with high information content and place less value on flowery advertising claims. B2C target groups shop much more emotionally. They are happy to be seduced into impulse purchases by witty storytelling or promising advertising presentations. Manufacturers position themselves on the D2C market through meaningful presentations of product launches and benefits. The A2C target group is often overlooked – but here too, potential customers seek online shops with the best-explained products and most easily managed services. Would you like to better position your marketing campaigns and create an optimal shopping experience for your target group through target audience analysis? Call Hob by Horse or arrange a consultation appointment by email!