Persona Development for Digital Strategies by Hob by Horse
For persona development, the data from your target audience analysis is summarised into character bundles. From the values with the highest and lowest key figures, a theoretical customer character emerges with habits, scepticism, emotional expectations and targeted purchasing behaviour. Such a virtual ideal customer is then helpful for building strategically sensible content marketing, SEO components or paid media.
Most Important Stages of Persona Development
\"When you speak to everyone, you speak to no one.\" (© Meredith Hill)
Industry Relevance of Persona Development
In terms of industry focus, persona development is a real playground. Fashion-interested customers and trendsetters in the lifestyle sector change their search habits and personal interests particularly frequently. E-commerce customers in the automotive or packaging industry are more focused on bare facts and generally topic-faithful for long periods. The hospitality and gastronomy industry is also subject to constant change in search behaviour and interests.
Target Group Benefits with Persona Concretisation by Hob by Horse
Your B2B, B2C or D2C target groups will notice when your online shop can practically anticipate their every search wish from the input. The shopping experience improves through strategic navigation offers, active calls to action and inviting marketing campaigns. Where your target group feels at home once, they are happy to return again and again. Would you like to improve the strategy of your online shop with persona development? Hob by Horse is happy to advise you by telephone and responds promptly to your enquiry by email!